This week’s prompt for class is how am I going to measure the success of my project? I plan on doing this in a couple of ways.
First off, the wine blog:
First I am going to look at how much traffic comes through the blog. I figure that the data collection tools that WordPress provides are a great place to keep track of how successful my blog is, at least at getting people to look at it. Hopefully, the more people that see the blog, the more recognition and brand loyalty it will bring to World Class Wines. This will be measured by the second test, which is admittedly much less quantifiable. I’m meeting with the store owners once a week to talk about the blog content and hopefully they will start to hear their customers talk about the blog soon. Though “word of mouth” is not a very reliable/scientific way to analyze success, I think that if I can get people even briefly talking about it in an offline setting, then the blog will be successful.
The second thing to measure is the social media outlets:
My measurements for the social media outlets is quite simple: Get more followers. When I started, World Class Wines was at 489 likes on Facebook and at 129 followers on Twitter. My hope is to increase the number of followers and therefore the visibility on these platforms by at least 100 followers/likes. As I mentioned in earlier blog posts, I want to achieve this primarily through increasing interaction on the platforms. Up until this point, the manager of the accounts has done a good job creating content, but they haven’t been getting much feedback or comments on their site, which limits their visibility. Hopefully by increasing visibility, we can increase the number of likes.
Ultimately though, my success will be measured by one thing: Does the business see any growth?
At the end of the day, I am blogging and doing social media for this business. That means that all of this is to help them increase their revenues and market share. Hopefully by the end of this project I will have helped the store at least marginally increase revenues. That would be the ultimate measure of success.